Monday, October 14, 2013

All It Takes...


Last night I spent time updating blogs, checking my various email accounts, prepping for my upcoming photo shoot next weekend, going over budgets, paying bills etc.. and I got to thinking of what all this (owning, operating, & managing your own brand) takes & you know what......It's A LOT its no wonder as a One Woman Show I can't always get it all done but i'm going to keep trying until as they say the wheels fall off.

As an independent emerging designer with no trust fund or rich family members by my side this is a list of all I'm juggling daily. I used to have an assistant & a publicist but having that outside help costs money I could no longer afford so now it's all me. Here's a list of what I try to maintain daily... 

  • 2 Twitter Accounts (1 personal, 1 business) 
  • A Facebook Fan page 
  • A personal Facebook page 
  • A tumblr blog 
  • This blog 
  • A monthly newsletter 
  • Birthday Incentives for Previous Clients 
  • An Instagram Account
  • Keep my website Updated 
  • A Linked In Account 
  • A Pinterest Account 
  • Finding shows worth doing
  • Finding interview opportunities & speaking engagements 
  • Maintaining client work 
  • Setting up promotional shoots, videos etc 
  • Building new collections 
  • Working with various Stylists 
  • Maintaining an online Store & trying to get buyers 
This is a conservative list i'm sure i'm missing something(s) BUT I'm doing all this while working 40+ hours a week as a shoe designer. Attempting & failing miserably at being outgoing & social both personally & professionally, finding time & money in there somewhere to sleep, eat, meditate (HA I wish!), spend time with family blah blah bah.... 

Now don't get me wrong I'm not complaining this is just A LOT to maintain alone. Am I wrong? But I have passion & determination so I'll get it all done. I honestly can't afford much of a personal life because these things aren't free. Anyone who has a small business knows you put out a lot before you see any return & I'm ok with that. 

Everytime I reach a personal goal within ImaniLia Fashions it's all worth it. Like this rebranding process that is coming together. I will find an investor by 2014 or sooner!! (You have to speak these things into existence)

So thank you all for your continued support and listening ears. Your patience and understanding. Your kind words and warm hearts. Day by day all i'm trying to do is grow and serve you better.

ImaniLia :D

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